Like other evenings, “The Utanis” arrived at the children’s Hospital to offer another ANIMO workshop in a very bright and colorful area. For all of us, that was the best part of the work, testing our stop-motion tool with children and health staff. More than making “etnographics” I would say, we were doing “playnographics”.
A space to talk about creative citizens who make cities smarter
TOMS es la empresa de un Norteamericano, Blake Mycoskie. Pero no es una empresa más que busca su beneficio propio, lucha por subsistir, emplea a personas, tiene buenos productos, hace buena o mala publicidad o ha conseguido una buena o mala marca. Blake Mycoskie (suena como el pequeñajo verde de “Monstruos S.A”) digamos que se…
My friends of Maya design, also decided to launch their own model of advertising agency based on the idea of sharing and making brand content and products together with consumers. “A seismic shift is occurring. Soon, products will join the social network, customers will make instead of buy, and data is going to tell the…
“The advertising industry will be massively disrupted by clients moving away from horizontal integration to embrace new business models that do not rely on the same amounts of mass advertising to drive growth.” I’m completely agree with Greenberg’s disruptive vision about new business models and the day after day shift of advertising agencies toward product…
Conferencia en ELISAVA con los dos grupos de postgrado con los que he trabajado este trimestre.