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Cinemagraph

I was shocked when I saw the magic touch and frozen beauty of these animated .gif . Actually I guess is the first time in all my long digital experience that I see such an exquisite and fine hybrid work between photography and frame animation.

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Artist Kevin Burg describes “Cinemagraph” as an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly. 

“Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha “it’s more than a photo but not quite a video”.

Beautiful work indeed.