“Made-Media” The new advertising model

My friends of Maya design, also decided to launch their own model of advertising agency based on the idea of sharing and making brand content and products together with consumers. “A seismic shift is occurring. Soon, products will join the social network, customers will make instead of buy, and data is going to tell the…

Paradigma ya está aquí

Industrias de la política, de la educación, la sanidad, la cultura, transporte, turismo, finanzas y demás. ¿No lo veis? ¿No lo oís? Es “paradigma” y viene a cambiaros. Sí chicos, se acabó vuestro tiempo, ya habéis disfrutado, amortizado y estirado hasta el límite vuestra revolución industrial. Ahora, nuevos vientos nos traen una nueva revolución. Unos…

Greenberg

2014: Advertising industry to see massive disruptions

“The advertising industry will be massively disrupted by clients moving away from horizontal integration to embrace new business models that do not rely on the same amounts of mass advertising to drive growth.” I’m completely agree with Greenberg’s disruptive vision about new business models and the day after day shift of advertising agencies toward product…