2014: Advertising industry to see massive disruptions

“The advertising industry will be massively disrupted by clients moving away from horizontal integration to embrace new business models that do not rely on the same amounts of mass advertising to drive growth.” I’m completely agree with Greenberg’s disruptive vision about new business models and the day after day shift of advertising agencies toward product innovation instead of massive impacts. Today we start talking about agencies acting as startup accelerators, investing in companies who are creating useful products as solution for user needs, their entertainment, sport, information, etc, etc…

Mr. Greenberg, I’m with you.

Here his points

Bob Greenberg is Founder, Chairman & CEO, R/GA